Privacy Policy

Last updated: November 20, 2025

Important Notice: This Privacy Policy explains how Book My Smile collects, uses, discloses, and protects personal information. If you are a resident of jurisdictions outside Canada (for example, California or Nevada), please see the relevant sections for additional disclosures and rights.

1. Introduction

Book My Smile (\"Book My Smile\", \"we\", \"us\", \"our\") operates the website at www.bookmysmile.caand related services. We help users discover dental services, explore treatments, and connect with dental clinics across Canada. We are committed to protecting your privacy and handling personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, Ontario's Personal Health Information Protection Act (PHIPA).

By using our website and services, you consent to the collection, use and disclosure of your personal information as described in this Privacy Policy.

2. What Does This Privacy Policy Cover?

This Privacy Policy explains how we collect, use, disclose, and store personal information collected through our website and services. It applies to users ofbookmysmile.ca and related platforms.

Legal Framework (Canada)

We process personal information in compliance with Canadian privacy laws, primarily PIPEDA, and where applicable, PHIPA for personal health information. This means we limit collection to what is necessary, seek consent where required, and provide access and correction rights.

3. Collection and Use of Personal Information

Types of Information We Collect

Identity Data

Name and similar identifiers.

Contact Data

Email address, phone number, and location (city/province).

Health Information (Optional)

If you voluntarily provide details about dental concerns, treatments, or medical history, this may be treated as Personal Health Information under PHIPA and will be handled with additional safeguards.

Technical & Usage Data

IP address, device/browser details, pages visited, clickstream, and other analytics data.

How We Use Your Information

To provide and improve our services
To facilitate appointments and referrals
To communicate with you about bookings and support
To analyze and measure site usage and performance
To comply with legal obligations and protect rights

4. Minors

Book My Smile does not knowingly collect personal information from children under 13. If we discover that we have received personal information from a child under 13 without valid consent, we will take steps to delete it.

5. Website Information

We automatically collect certain technical information when you interact with our website. This commonly includes:

• Device and browser type
• IP address and approximate location
• Referring/exit pages and operating system
• Date/time stamps and clickstream data

Cookies and Tracking Technologies

We use cookies and similar technologies to authenticate users, improve performance, personalize content, and measure analytics. You can manage cookie preferences in your browser, but disabling some cookies may affect site functionality.

6. Storage Location and Transfer of Information

We store and process personal information on secure servers. Depending on service providers we use, data may be stored in Canada or in other jurisdictions. Where information is transferred outside Canada, we ensure appropriate safeguards are in place in accordance with applicable law.

7. Disclosure of Information

We may disclose your information in limited circumstances, such as:

Dental Clinics and Providers

When you request an appointment or referral, we share the information required to process that request with the clinic you select.

Service Providers

Third parties who perform services on our behalf (hosting, analytics, payment processors). These parties have limited access and must follow confidentiality requirements.

Legal and Safety

When required by law, to respond to legal requests, or to protect the rights, property, or safety of Book My Smile or others.

8. Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy, to comply with legal obligations, or to resolve disputes. When no longer required, we securely delete or anonymize the information.

9. Access, Correction and Accuracy

You have the right to request access to personal information we hold about you, request corrections to inaccurate data, and challenge compliance with applicable privacy laws. To make a request, please contact us using the details below.

10. Opt-Out Choices

Communications

You may opt out of marketing emails by using the unsubscribe link included in our messages or by contacting us at privacy@bookmysmile.ca. Transactional and service messages (e.g. appointment confirmations) are necessary to provide our services and cannot be opted out of.

Cookies

You can manage or disable cookies in your browser settings. Disabling certain cookies may affect functionality of the site.

Interest-Based Advertising

We may use third-party advertising or analytics services. To control interest-based ads, use platform-specific controls or visit industry opt-out pages.

11. Security

We implement reasonable technical and organizational measures to protect personal information (encryption, access controls, monitoring). However, no system can be guaranteed entirely secure. If you suspect a data breach or unauthorized access, contact us immediately.

12. California Consumer Notice

This section is provided for transparency to residents of California. Book My Smile primarily operates in Canada; however, if you are a California resident you may have state-specific rights (for example, certain rights under the CCPA). If you reside in California and would like to exercise any rights, please contact us at privacy@bookmysmile.ca and we will explain any available options.

Right to Know

Request information about categories of personal information collected and how it is used or shared.

Right to Delete

Request deletion of personal information we have collected, subject to exceptions under law.

Right to Opt-Out

Request to opt out of sale of personal information where applicable. We do not knowingly sell personal information collected through our Canadian services.

Non-Discrimination

We will not discriminate against you for exercising any privacy rights to the extent required by applicable law.

To exercise California-specific rights, contact us at privacy@bookmysmile.ca. If we are required to follow CCPA procedures, we will provide instructions and verification steps as necessary.

13. Nevada Privacy Rights

Nevada residents may have certain privacy rights related to the sale of covered information. Book My Smile does not currently sell personal information as part of its Canadian services. Nevada residents may contact privacy@bookmysmile.ca for further information or to submit a request.

14. Terms of Use

Please also review our Terms of Use, which govern your use of the website and services and include disclaimers and limitations of liability.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post changes on this page with a new \"Last updated\" date. Where required by law, we will provide notice of material changes.

16. Contact Us

If you have questions or requests about this Privacy Policy or our practices, please contact us:

support@bookmysmile.ca